A main task of the campaign - to increase the level of brand awareness and trust to the company.
For successful advertising campaign were used radio, print, OOH and Internet. The advertising campaign covered those Ukrainian regions, where main branches of the company are situated.

The most popular for Target audience radio stations were used – ‘HIT FM’, ‘Lux FM’; regional social and political press, specialized popular editions; internet banner advertising featuring premium positions and context advertising; extensive coverage by 6x3 billboards in the OOH environment increased noticeability of the main campaign message. 

This media strategy allowed to reach maximum number of target audience in the regions, where advertising campaign was conducted.

About Company 

Joint-Stock Company “Insurance company “ТАS” is one of the leading and most authoritative insurance companies in Ukraine which offers the clients a wide spectrum of modern programs of life insurance together with high quality professional service.

The JSC “Insurance company “TAS” is the assignee of Insurance company “PryvatPolis” which was registered on May 6, 2000.

Since June 2001 the Insurance company “TAS” is the member of League of Insurance Organization of Ukraine.

Team of project: 

New business director – Anatoliy Semenovskiy

Media researcher – Tatiana Gololobova

Junior media manager – Inna Taran