Nirvana -media presents a new practical dictionary of media-terms - pocket-book for marketing professionals, advertising managers and specialists from 12 till 86 years old.

Very often in communication with clients media agency uses English terms and abbreviations which say nothing to clients. “NIRVANA - media” breaks deeply ingrained, conservative stereotypes of media agency being not able to communicate with Client on plain . easy and comprehensible language. Market has grown up from the time, when media agency frightened clients with obscure foreign terms, hiding indid shallow understanding of Client’s needs and putting these needs below the all-powerful numbers and indices. Being professional at mature market means being able to explain even the most complex models with simple, comprehensive words.

We have gathered, sorted and explained the most “fearful” media terms. Our easy and compact media dictionary will serve you as a guide in complex and tangled media world. Even for a person who is far from media, it will help in understanding the case to a nicety and feeling him/herself confident.

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